Chris Hammond, CEO of Corporate Giving Connection, breaks down his method to peer-to-peer maximization in a personal CEO-to-CEO conversation with Funraise CEO and Co-founder Justin Wheeler. Chris takes us down both personal and professional roads—his path to CEO-status is strikingly similar to Justin's—and addresses the challenges that Black men in America face building businesses. He also gives compelling reasons to layer your peer-to-peer tactics, including all the non-digital tricks you've developed over the years.In this webinar, you'll hear from Chris...How peer-to-peer can do more than just stand the test of timeExamples of successful blended P2P campaignsThe most valuable 10 minutes of research you'll spendWhy messaging matters when you're talking fundraising successYou may just find that layering the best of off-and-online P2P tools leads to a whole new world of digital fundraising. Check out Chris and CGC at https://cgcgiving.com/