Hard as we try, sometimes the individual gets lost in our fundraising efforts. Beth Fisher is one fundraiser working to change that where she can.Beth is the Chief Advancement Officer at Mel Trotter Ministries, leading fundraising, development, and donor stewardship for an organization that’s been around—and growing—for over 100 years. In her previous life in software sales, Beth’s superpower was seeing her customers’ needs and selling targeted solutions.So when she took the reins at MTM, she naturally turned to her clients’ needs, providing them not just with “three hots and a cot”, but dignity as well. Beth quickly recognized that her fundraising efforts also benefitted from that mindset—treating donors as individuals was her key to fundraising success.Listen in as Beth and Justin Wheeler, Funraise CEO and Co-founder, discuss the overlap of corporate and nonprofit fundraising, the value of nonprofit storytelling, and the importance of the individual in fundraising.