What's the subtext of your donor-communications stream? That is, what's the overarching message they're getting, even though you might not be saying it out loud? For many organizations, it's: We've got this. We're taking care of the problem. You can partner with us if you like. But for the really effective fundraisers, the subtext is more like this: There's a problem. We're looking for great people like you to help solve it. Are are helping solve it! This is the basis of donor love. The big message you communicate with them. We'll show you how to change your subtext into one that thrills and involves donors -- and keeps them giving. Program #104 Play: Does your fundraising subtext tell donors they matter, or that they don't? (right click or "save as" to save the file for later). Or subscribe via iTunes here: Time: 21:01