Branding and Fundraising, Part 1

FromFundraising is Beautiful

Start listening View podcast show

Branding and Fundraising, Part 1

FromFundraising is Beautiful

ratings:

Length:

17 minutes

Released:

Nov 4, 2008

Format:

Podcast episode

Description

How does the discipline of branding help your efforts to raise revenue for your cause? How does it hurt? How do you decide how to spend your marketing dollars? Get ready for a feather-ruffling, controversial look at this difficult topic.

Released:

Nov 4, 2008

Format:

Podcast episode

Titles in the series (100)

In this podcast, Steven Screen & Jeff Brooks give you super-actionable information for how you can make your next fundraising effort raise more money.

Skip carousel

Recession fundraising: Interview with Mal Warwick: Don't miss this interview with fundraising legend Mal Warwick, author of the recent book (as well as many other books on fundraising). Find out how to survive the recession -- including the biggest mistake you can make. by Fundraising is Beautiful
29 min listen
Things to do that will make you a better fundraiser: Here are ten practical things you can do -- starting today -- that will make you into a better fundraiser: Donate. Send and receive snail-mail. Sign up for lots of email from other nonprofits. Participate in online social networking sites. Hang... by Fundraising is Beautiful
16 min listen
Our Holiday wishes for you: The entire Fundraising Is Beautiful staff gathers for a holiday party and to wish our listeners and friends (especially those who are both) some good things for the coming year. by Fundraising is Beautiful
5 min listen
Fundraising in a bad economy: There's really only one thing you need to be afraid of during this economic crisis. Find out what it is, and discover many other tips for surviving hard times -- and maybe even turning it to your fundraising and long-term advantage. by Fundraising is Beautiful
17 min listen
Donor-Centric Newsletters, Part 1: Why You Should Have One: Did you know that many donors ask for newsletters from the charities they support? A great newsletter can improve donor retention and upgrading and bring in revenue while it does it. Find out how you can benefit from the power of a donor-centric... by Fundraising is Beautiful
15 min listen
Donor-Centric Newsletters, Part 2: How to Make it Work: Now that you believe in producing a newsletter for donors, here are some of the little-known and seldom-done best practices for making your newsletter bring in net revenue even while it improves the health of your file. by Fundraising is Beautiful
18 min listen
It's Not Too Late to Boost Your 2008 Revenue: The year is nearly over, but there's still time to do a go to your donors online -- in fact, the next couple of week are prime time for online fundraising. We'll lay out a basic schedule and give some tips for the last, crucial impacts of the year. by Fundraising is Beautiful
16 min listen
It's all about editing: The good fundraiser knows that not everything you do makes good fundraising. We bring donors on board with the stuff that makes their heart sing. We don't insist that they fully get it before we'll accept their donations. If you've been paying... by Fundraising is Beautiful
2 min listen
Partnership (not marketing) with donors: An interview with Troy Stremler, CEO of , a company that helps nonprofits measure and report the impact of their programs. Troy sees a big change in the new generation of donors: They don't want to be "marketed to" -- they want to be partners with the... by Fundraising is Beautiful
19 min listen
Program vs. Fundraising: How to Break the Tension: In almost every nonprofit organization there's tension between program people (those who do the organization's mission) and fundraising people (those who raise the money to make the work possible). This podcast reveals some things you can do to ease... by Fundraising is Beautiful
15 min listen
Your E-Z 30-minute fundraising review plan: We're back -- after a delay we're attributing to the economy and a house-fire -- with practical hints for planning your upcoming fundraising campaigns in a way that will help keep you out of trouble in these hard times. by Fundraising is Beautiful
11 min listen
Put your heart into fundraising: An interview with Cass Wheeler, former CEO of the and author of the new book You've Gotta Have Heart: Achieving Purpose Beyond Profit in the Social Sector (available at and at ). Don't miss what this wise CEO has to say about people who are good at... by Fundraising is Beautiful
21 min listen
Branding and Fundraising, Part 1: How does the discipline of branding help your efforts to raise revenue for your cause? How does it hurt? How do you decide how to spend your marketing dollars? Get ready for a feather-ruffling, controversial look at this difficult topic. by Fundraising is Beautiful
17 min listen
What is your website for?: If the purpose of your website is to raise funds, why is fundraising limited to a couple of "DONATE" buttons? Here's a look at how you can maximize online revenue by making your website relevant, useful, and easy for donors. Websites mentioned in this... by Fundraising is Beautiful
16 min listen
Why donors go away, Part 2: Why do your donors leave? For the most part, it's your fault -- the things you do (and don't do) drive away donors. But there's a lot you can do to keep donors happy, engaged, and giving. We look at some of those smart fundraising moves in this... by Fundraising is Beautiful
14 min listen
How to Work with a Fundraising Consultant: Working with the right fundraising consultant or agency can take your organization to undreamed-of heights. Having the wrong partner can be as rewarding as a long afternoon with a hungry, sleep-deprived two-year-old. In this podcast we share the three... by Fundraising is Beautiful
17 min listen
How to destroy your year-end letter: Two years ago, they had a great year-end letter that raised a lot of money for the cause. Last year, the committee was full of ideas for improving the letter. The result: a 50% drop in giving. Using two real year-end fundraising letters from a real... by Fundraising is Beautiful
12 min listen
How many appeals should you send?: How much fundraising is too much? How much is too little? There's no single right answer to these questions, but we can help you move toward what's best for your organization. If you increase your number of appeals, you will see more net revenue, and... by Fundraising is Beautiful
15 min listen
The power of relevance in fundraising: It's pretty simple, really: Fundraising works when it's relevant to donors. When it's not relevant, people ignore it. Using the recent Haiti earthquake as an example, we look at what makes a situation relevant, and what you can do to increase that... by Fundraising is Beautiful
22 min listen
Branding and Fundraising, Part 2: We continue the discussion on how your brand can help or hurt your fundraising and reveal the top branding error that torpedoes so many nonprofits. And don't miss a rare disagreement between Steven and Jeff -- tensions rise over dueling analogies.... by Fundraising is Beautiful
18 min listen
What to cut when the budget is tight: Okay, you've cried, you've pleaded, you've made your case. But there's no way around it: You have to cut your fundraising budget. Find out the area you can cut with little damage to your program, the areas where cuts would be devastating, and areas... by Fundraising is Beautiful
14 min listen
How to deal with the next big thing in fundraising: For the sixth installment of our State of Fundraising series, we look at steady stream of innovations for nonprofits that happen all the time. How do you deal with it all? How do you know what to ignore and what to get involved with? Here's a... by Fundraising is Beautiful
13 min listen
Is your fundraising ratio killing your fundraising?: The over-focus on the amount nonprofits spend on fundraising and administration (as opposed to accomplishing their mission) is throttling many organizations, keeping them artificially poor and less able to do what they exist to do. We talk about some... by Fundraising is Beautiful
13 min listen
The Fundraiser's Guide to Irresistible Communications: After an embarrassingly long hiatus, we take a look at the new book The Fundraiser's Guide to Irresistible Communications: How it can help you raise more money for your cause, and why it may be the most important book ever published. The book is... by Fundraising is Beautiful
26 min listen
Why donors go away, Part 1: Why do your donors leave? Here's the bad news: It's mostly your fault. The good news: There's lot you can do to keep them engaged and giving. We look at some of those smart fundraising moves in this podcast and the next one. We are looking at donor... by Fundraising is Beautiful
13 min listen
How to Tell If Your Fundraising Is Good (Part 2: Content): Effective fundraising has some characteristics that you might find odd or off-putting: It's simple. It's about only one thing. There's an obsessive call to action. It's built around stories. It suggests specific amounts for donors to give. It's all... by Fundraising is Beautiful
14 min listen
3 steps to effective storytelling in fundraising: Storytelling that persuades donors to action isn't magic. You just have to make sure your has these elements: It's about the donor (not about your awesome organization) It leads to the donor taking action -- entering the story It's unfinished... by Fundraising is Beautiful
13 min listen
How to Tell If Your Fundraising Is Good (Part 3: Packaging): Direct mail, the life-blood of most fundraising programs, has different design conventions from other types of design. It's less pretty, more old-fashioned, and almost messy. Here's a look at direct mail design and packaging: Everything you need to... by Fundraising is Beautiful
16 min listen
Fundraisers beware of survey research: For the fifth installment of our State of Fundraising series, we take a look at survey research and how fundraisers can get value from it -- without being led dangerously astray. Surveys seem (and often claim) to report the truth. In reality, they... by Fundraising is Beautiful
15 min listen
Fundraising Manifesto for the New Year: Here are four truths about fundraising that can transform the way you approach this beautiful profession: Fundraising is good for donors. Fundraising is a lot like courtship. Fundraising is about your donors, not you. Fundraising is a science. (The... by Fundraising is Beautiful
21 min listen

More Episodes from Fundraising is Beautiful

Skip carousel

The Power of Donor Love: Interview with Jen Love & John Lepp: You'll be equipped and inspired by this interview with Jen Love and John Lepp of in Toronto. They are powerful spokespersons for the idea and practical expression of loving donors. You'll learn how Courier font is a practical tool for donor... by Fundraising is Beautiful
50 min listen
11 amazing fundraising truths discovered by new writers: We asked two new fundraising (and very successful) writers who have been doing some very great work what they know about fundraising that's making them succeed. Here's what they told us: Write as one person connecting with one person. Avoid the word "we" by Fundraising is Beautiful
25 min listen
Fundraising is about so much more than money: Steven shares his short poem, "A Benediction for Fundraisers" (based on "Christ Has No Body" by St. Teresa of Avila [1515-1582]). We hope this very brief podcast inspires you to love the important work we do when we motivate donors to give. Program #109 C by Fundraising is Beautiful
3 min listen
Engagement fundraising -- how you raise the big bucks from the happiest donors: This is a powerful and super-informative interview with Greg Warner, founder of MarketSmart who also hosts a great podcast called Engagement Fundraising. The secret to accelerating your fundraising program is this: find the right level of engagement and g by Fundraising is Beautiful
23 min listen
How to conduct interviews that get you the fundraising stories that stir your donors' hearts: We all know how important it is to tell great stories in fundraising. Those stories almost never drop out of the sky! We have to go and get them. In this quick discussion, you'll get some great interviewing tips, including: Know what you want to get what by Fundraising is Beautiful
8 min listen
Ultimate Fundraising Lesson: The most important thing you can learn about fundraising -- the one thing that can make the difference between mediocrity and big-time success -- it's this: It's not about you. It's about your donor! It's so easy to talk about how great our... by Fundraising is Beautiful
13 min listen
3 things that are probably wrong with your nonprofit website: We've looked at a lot of nonprofit websites. More than is good for our mental health, frankly. And we've found three things to be wrong with nearly all of them: Your website doesn't present some kind of need that the donor can meet. The idea of giving is by Fundraising is Beautiful
13 min listen
How to use photos in fundraising: Take note of this: A picture is worth a thousand words. So choose your pictures carefully! We take a look at the ways photos can emotional depth and measurable pull-power to your fundraising ... or undermine your message entirely! A good fundraiser knows by Fundraising is Beautiful
9 min listen
How to use photos in fundraising: We take a look at the ways photos can emotional depth and measurable pull-power to your fundraising ... or undermine your message entirely! by Fundraising is Beautiful
9 min listen
Does your fundraising subtext tell donors they matter, or that they don't?: What's the subtext of your donor-communications stream? That is, what's the overarching message they're getting, even though you might not be saying it out loud? For many organizations, it's: We've got this. We're taking care of the problem. You can partn by Fundraising is Beautiful
21 min listen
Does your fundraising subtext tell donors they matter or that they don't?: What's the subtext of your donor-communications stream? That is, what's the overarching message they're getting, even though you might not be saying it out loud? We'll show you how to change your subtext into one that thrills and involves donors... by Fundraising is Beautiful
21 min listen
The right way -- and wrong way -- to thank your donors: A lot of nonprofit thank-you messages say something like this: "Thank you for being our partner...." That's about as thrilling to the donor as telling her she has nice elbows. Donors don't give in order to be our partner. They give to have a positive... by Fundraising is Beautiful
9 min listen
The right way -- and wrong way -- to thank your donors: A lot of nonprofit thank-you messages say something like this: "Thank you for being our partner...." That's about as thrilling to the donor as telling her she has nice elbows. Donors don't give in order to be our partner. They give to have a positive impa by Fundraising is Beautiful
9 min listen
MUST-LISTEN Interview with Scott Harrison of charity:water: Scott Harrison, founder of charity:water (and a fan of this podcast) reveals some of the thinking behind this innovative nonprofit that came on the scene 10 years ago and his virtually re-written the fundraising playbook in many ways. Get the inside scoop by Fundraising is Beautiful
39 min listen
Interview with Scott Harrison of charity:water: Scott Harrison, founder of (and a fan of this podcast) reveals some of the thinking behind this innovative nonprofit that came on the scene 10 years ago and his virtually re-written the fundraising playbook in many ways. Get the inside scoop on: ... by Fundraising is Beautiful
39 min listen
Two super-common errors that can kill your fundraising: There are two opposite impulses that almost all fundraisers fall prey to at some time or another. They are: Educating donors Abstraction They are guaranteed response-crushers. And the temptation to do both are powerful. With real-life... by Fundraising is Beautiful
16 min listen
Two super-common errors that can kill your fundraising: There are two opposite impulses that almost all fundraisers fall prey to at some time or another. They are: Educating donors Abstraction They are guaranteed response-crushers. And the temptation to do both are powerful. With real-life examples, we'll show by Fundraising is Beautiful
16 min listen
The upsides and downsides of holiday-based fundraising: Some of the strongest fundraising is connected to specific holidays. Some of the most ineffective fundraising is also connected to specific holidays. The special edition podcast will show you how to put holidays to work for you. And when not to do it... by Fundraising is Beautiful
20 min listen
How to create great direct mail fundraising teasers: The most impactful element of any direct mail project is the teaser -- what you put on the outer envelope. We'll share what works, what never works, and the surprising "most likely to succeed" approach. We'll also discuss email subject lines... by Fundraising is Beautiful
18 min listen
How to succeed at fundraising for a church: Houses of worship are a powerhouse of the fundraising world. But even they face new challenges in getting their people to donate. We take a practical and realistic look at the challenges churches face and what they can do to motivate their people to... by Fundraising is Beautiful
11 min listen
It's the donor's story -- not your own: Most fundraisers know that telling stories is the way to reach donors' hearts and minds and motivate them to give. But what's the right story to tell? It's the donor's story. The story she'll tell after she gives. This podcast takes a look... by Fundraising is Beautiful
19 min listen
Fundraising under President Trump: How is fundraising likely to do during the Trump administration? We take a look. We believe it will mean very different things to different organizations. Find out what you can expect in the coming months and years. And what you can do to maximize... by Fundraising is Beautiful
14 min listen
Your 6-word guide to powerful donor newsletters: Every piece of content in every donor newsletter should fit match this model. When you do that, you'll have a newsletter that raises funds, and improves donor retention by improving your donor relationships! by Fundraising is Beautiful
7 min listen
What is donor-focused fundraising, really?: Everybody knows that donor-focused fundraising is good. But what is it, actually? Listen to discover a new and more effective way to understand -- and create -- donor-focused fundraising by Fundraising is Beautiful
6 min listen
Keeping donors vs. getting new ones -- how to balance: Ever been told Stop acquiring new donors until you've improved your retention rates? It's bad advice. We'll take a close look at the important dynamic between acquisition and retention and show you how to arrive at the right balance for your... by Fundraising is Beautiful
9 min listen
How old are your donors?: For most fundraisers, your donors are a lot older than you think. We'll look at why this is so and what it means for you: How do you communicate with these people? About what? And in which channels? Knowing hold old your donors are -- and... by Fundraising is Beautiful
13 min listen
How to survive the "summer slump": Most fundraisers experience a drop in giving during the summer months. Here are some tips for minimizing the pain by maximizing summertime revenue ... and other ways you can profitably use the summer months to improve your fundraising all year 'round. by Fundraising is Beautiful
7 min listen
When the boss doesn't like your fundraising: It's one of the most common experiences in fundraising. You've created a powerful fundraising message. Then you show it to your boss -- and she hates it. We can't ignore bosses (and board members and other authorities) -- and they often dislike... by Fundraising is Beautiful
15 min listen
Tom Ahern on Donor-Focused Newsletters that Raise Money: Here's an info-packed interview with the Superb . We discuss how and why you can raise a lot of money with donor newsletters. Learn what's working and what's not, what most often goes wrong in donor newsletters, and what the heck is up with email... by Fundraising is Beautiful
26 min listen
Are you Yoda or Batman to your donors?: There are two fundamentally different approaches fundraisers can take to their donors: One stays in the background and empowers the donor to be the hero. The other stands in front and tells the donor to be a good side-kick -- keeping the hero label... by Fundraising is Beautiful
8 min listen

Related podcast episodes

Skip carousel

How To Increase Brand Awareness: Kyle answers the questions: What is brand awareness? How do you increase brand awareness? Why would somebody want brand awareness? What mistake do small businesses often make when it comes to running ads? Should brand awareness be the main... by Google Ads Strategy with Kyle Sulerud
6 min listen
The Mindset of Growing Your Personal Training Business: Marketing is essential to personal training growth. The right mindset about marketing makes the marketing strategies available to you work. In this episode the difference between how you market as actions vs marketing strategies that have a... by She Means Fitness Business
21 min listen
#150: The Resource-Wasting Pitfalls of Hasty Marketing and How to Avoid Them: Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing... by Marketing Made Simple
30 min listen
#YouFoundTroy: Welcome to iDigress, a brand new podcast featuring simplistic takeaways for people who want to grow their business by elevating digital marketing, social media marketing, community, and messaging. iDigress is hosted by Troy Sandidge. In this introductory episode of iDigress, host Troy Sandidge delves into the intentions behind this podcast and what you can expect in future episodes. The goal for this podcast is for it to lead to something greater, inspire you to create, and empower you to take marketing by the horns, go forth and be successful. Sounds good, right? Troy creates simple, effective marketing strategies and systems tailor-made specifically for your business, industry, niche audience, and ability to increase brand awareness and generate organic leads for you! If you’re struggling to get the results and ROI you desire through marketing, Troy wants to help you by creating an action plan to get to the core of your pain points to chart out a dynamic marketing by iDigress with Troy Sandidge
8 min listen
Managing Natural Tensions: The balance of value: Episode #117 // Every organisation inherently has a number of natural tensions between different groups and functions - finance vs marketing; sales vs operations; operations vs asset management; IT and… virtually everyone!Rather than trying to elimi... by No Bullsh!t Leadership
18 min listen
What the heck is a brand DNA: Brand DNA, Brand Strategy, Brand Guide, Brand Book, Brand Bible. You've heard it all, but what EXACTLY is a Brand DNA? In this episode, I dive into what a Brand DNA is, what a Brand DNA should include, and the 3 big ways it can help you level... by Brandfetti
16 min listen
Writing a Marketing Strategy in 2022 by MAP IT Marketing
25 min listen
The Brain Behind Brands with Leslie Zane: Known in the industry as The Brain Behind Brands, Leslie Zane has turned the marketing industry on its head. She is changing the way companies do marketing through her unique expertise in applying behavioral science to change instinctive brand... by Entrepreneurs on Fire
24 min listen
21. Do Silent Auctions Actually Work? by The Fundraising Masterminds Podcast
21 min listen
095: Why Does Strategy Matter for Branding?: Around here we talk a LOT about how much strategy impacts your branding. But have you ever wondered why it matters? In this episode I’m digging into why strategy is an essential part of our branding process! In this episode, I'll cover: Strategy... by The Vine Podcast
17 min listen
82 Profit = Intelligence x Discipline: Profit = Intelligence x Discipline This week on The Growth Whisperers Brad and Kevin talk about the two critical variables that impact your profit. Intelligence and Discipline. If you have the intelligence to create a profitable strategy but don't... by The Growth Whisperers podcast
33 min listen
How To Build A Branding Strategy That Helps Drive Your Organization’s Growth, Even With A Small Budget, with Farra Trompeter by Nonprofit Mastermind Podcast
41 min listen
Episode #017: Your Content Distribution Strategy: Be Everywhere All The Time by MarketingUniversity.com
10 min listen
How Thought Leadership Can Differentiate Your Brand | Denise Blasevick | 363: Using thought leadership to make your business stand out. by Leveraging Thought Leadership
20 min listen
466 Forget The Funnel by Georgiana Laudi: Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop ABOUT THE BOOK: Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. ... by The Marketing Book Podcast
71 min listen
S02.EP10 - Rebranding Strategy with Armin Vit by JUST Branding
47 min listen
#Ep 7: How To Stand Out In A Saturated Market And Rise To The Top by Baking For Business Podcast
35 min listen
144 - Why Creativity Matters in B2B, With Mark Jung (Live at SXSW 2023) by The Marketing Millennials
52 min listen
The Power of Surrounding Yourself with the Right People with Ian Garlic #663: What does it take to succeed in business, especially in the agency world? How do you surround yourself with the right people who can support you, challenge you, and help you grow? How do you overcome the obstacles and fears that may hold you back from... by Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
30 min listen
20. Reaching People Who Care About Your Organization | Nonprofit Marketing Part 3 of 3 by The Fundraising Masterminds Podcast
24 min listen
#92: Conversion Content For eCommerce Brands Part 1: Many of us lean heavily on organic marketing strategies to grow our business. This can be a world-changing way to bring your business to new heights—as long as you leverage it the right way. Getting attention for your product is great.... by The Product Entrepreneur Podcast
12 min listen
#CLOVER: Are you moving forward in life and in business? Are you having difficulty connecting to your target audience or having trouble finding clarity in your messaging or purpose? Troy breaks down his C.L.O.V.E.R. Business Framework™ and how it will help you to move forward in your business and achieve forward-thinking, a process that will give you the push you need to reach the destinations you have been trying to reach for the longest time in your professional and personal development. This is episode 2, #Clover. by iDigress with Troy Sandidge
18 min listen
30. Matching Gifts: 5 Ways to Ignite Your Giving and Multiply Your Impact by The Fundraising Masterminds Podcast
32 min listen
218 - B2B Founder's (and CEO's) Role in Marketing | SaaStock Founders Workshop by B2B Revenue Vitals
55 min listen
16. Rethinking Event Sponsors: Is There a Better Way to Underwrite Events? by The Fundraising Masterminds Podcast
20 min listen
Episode 81: A Bulletproof Process to Accelerate Your Sales Through Referrals w/ Bill Cates: In this episode, Bill Cates, founder of Referral Coach International, shares the secrets of accelerating your sales productivity through referrals. by Sales Strategy & Enablement by Revenue.io
37 min listen
Here's what people get wrong about GTM alignment with CRO Mike Weir: Marketing team creates pitch deck. Sales team doesn’t like pitch deck. Sales team creates their own pitch deck. Marketing team gets frustrated. And…the cycle continues. Sales and marketing teams are working toward the same... by The Run Revenue Show
47 min listen
Building your personal branding: how to go from consumer to creator: In an age where there are endless opportunities for marketing, it’s important to build personal branding. Personal branding can play a significant role in growing your business if it’s done right. How do we build a personal brand, and how... by Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
57 min listen
#70: The Case for Customer Lifetime Value with Dr. Peter Fader: Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you're doing it all wrong! Perhaps. On this episode, the gang chats... by The Analytics Power Hour
61 min listen
293 The Creator Mindset by Nir Bashan: The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability by Nir Bashan Creativity isn’t a “nice to have” leadership trait. It’s the key to success in every workplace and all industries. Learn to access... by The Marketing Book Podcast
75 min listen

Discover this podcast and so much more

Branding and Fundraising, Part 1

Branding and Fundraising, Part 1

Description

Titles in the series (100)

More Episodes from Fundraising is Beautiful

Related podcast episodes