29 min listen
Are you Yoda or Batman to your donors?
ratings:
Length:
8 minutes
Released:
Feb 10, 2016
Format:
Podcast episode
Description
There are two fundamentally different approaches fundraisers can take to their donors: One stays in the background and empowers the donor to be the hero. The other stands in front and tells the donor to be a good side-kick -- keeping the hero label for himself. One of these raises a lot more money than the other. Do you know which? And do you know which of them you are?
Released:
Feb 10, 2016
Format:
Podcast episode
Titles in the series (100)
Recession fundraising: Interview with Mal Warwick: Don't miss this interview with fundraising legend Mal Warwick, author of the recent book (as well as many other books on fundraising). Find out how to survive the recession -- including the biggest mistake you can make. by Fundraising is Beautiful