Program vs. Fundraising: How to Break the Tension

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Program vs. Fundraising: How to Break the Tension

FromFundraising is Beautiful

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Length:

15 minutes

Released:

Sep 18, 2008

Format:

Podcast episode

Description

In almost every nonprofit organization there's tension between program people (those who do the organization's mission) and fundraising people (those who raise the money to make the work possible). This podcast reveals some things you can do to ease the tension, keep the peace, and move forward in a way that brings about the most good for everyone.

Released:

Sep 18, 2008

Format:

Podcast episode

Titles in the series (100)

In this podcast, Steven Screen & Jeff Brooks give you super-actionable information for how you can make your next fundraising effort raise more money.

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Program vs. Fundraising: How to Break the Tension: In almost every nonprofit organization there's tension between program people (those who do the organization's mission) and fundraising people (those who raise the money to make the work possible). This podcast reveals some things you can do to ease... by Fundraising is Beautiful
15 min listen
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What is your website for?: If the purpose of your website is to raise funds, why is fundraising limited to a couple of "DONATE" buttons? Here's a look at how you can maximize online revenue by making your website relevant, useful, and easy for donors. Websites mentioned in this... by Fundraising is Beautiful
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Why donors go away, Part 2: Why do your donors leave? For the most part, it's your fault -- the things you do (and don't do) drive away donors. But there's a lot you can do to keep donors happy, engaged, and giving. We look at some of those smart fundraising moves in this... by Fundraising is Beautiful
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How to Work with a Fundraising Consultant: Working with the right fundraising consultant or agency can take your organization to undreamed-of heights. Having the wrong partner can be as rewarding as a long afternoon with a hungry, sleep-deprived two-year-old. In this podcast we share the three... by Fundraising is Beautiful
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How to destroy your year-end letter: Two years ago, they had a great year-end letter that raised a lot of money for the cause. Last year, the committee was full of ideas for improving the letter. The result: a 50% drop in giving. Using two real year-end fundraising letters from a real... by Fundraising is Beautiful
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How many appeals should you send?: How much fundraising is too much? How much is too little? There's no single right answer to these questions, but we can help you move toward what's best for your organization. If you increase your number of appeals, you will see more net revenue, and... by Fundraising is Beautiful
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The power of relevance in fundraising: It's pretty simple, really: Fundraising works when it's relevant to donors. When it's not relevant, people ignore it. Using the recent Haiti earthquake as an example, we look at what makes a situation relevant, and what you can do to increase that... by Fundraising is Beautiful
22 min listen
Branding and Fundraising, Part 2: We continue the discussion on how your brand can help or hurt your fundraising and reveal the top branding error that torpedoes so many nonprofits. And don't miss a rare disagreement between Steven and Jeff -- tensions rise over dueling analogies.... by Fundraising is Beautiful
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What to cut when the budget is tight: Okay, you've cried, you've pleaded, you've made your case. But there's no way around it: You have to cut your fundraising budget. Find out the area you can cut with little damage to your program, the areas where cuts would be devastating, and areas... by Fundraising is Beautiful
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How to deal with the next big thing in fundraising: For the sixth installment of our State of Fundraising series, we look at steady stream of innovations for nonprofits that happen all the time. How do you deal with it all? How do you know what to ignore and what to get involved with? Here's a... by Fundraising is Beautiful
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Is your fundraising ratio killing your fundraising?: The over-focus on the amount nonprofits spend on fundraising and administration (as opposed to accomplishing their mission) is throttling many organizations, keeping them artificially poor and less able to do what they exist to do. We talk about some... by Fundraising is Beautiful
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The Fundraiser's Guide to Irresistible Communications: After an embarrassingly long hiatus, we take a look at the new book The Fundraiser's Guide to Irresistible Communications: How it can help you raise more money for your cause, and why it may be the most important book ever published. The book is... by Fundraising is Beautiful
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Why donors go away, Part 1: Why do your donors leave? Here's the bad news: It's mostly your fault. The good news: There's lot you can do to keep them engaged and giving. We look at some of those smart fundraising moves in this podcast and the next one. We are looking at donor... by Fundraising is Beautiful
13 min listen
How to Tell If Your Fundraising Is Good (Part 2: Content): Effective fundraising has some characteristics that you might find odd or off-putting: It's simple. It's about only one thing. There's an obsessive call to action. It's built around stories. It suggests specific amounts for donors to give. It's all... by Fundraising is Beautiful
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3 steps to effective storytelling in fundraising: Storytelling that persuades donors to action isn't magic. You just have to make sure your has these elements: It's about the donor (not about your awesome organization) It leads to the donor taking action -- entering the story It's unfinished... by Fundraising is Beautiful
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How to Tell If Your Fundraising Is Good (Part 3: Packaging): Direct mail, the life-blood of most fundraising programs, has different design conventions from other types of design. It's less pretty, more old-fashioned, and almost messy. Here's a look at direct mail design and packaging: Everything you need to... by Fundraising is Beautiful
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Fundraising Manifesto for the New Year: Here are four truths about fundraising that can transform the way you approach this beautiful profession: Fundraising is good for donors. Fundraising is a lot like courtship. Fundraising is about your donors, not you. Fundraising is a science. (The... by Fundraising is Beautiful
21 min listen

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Program vs. Fundraising: How to Break the Tension

Program vs. Fundraising: How to Break the Tension

Description

Titles in the series (100)

More Episodes from Fundraising is Beautiful

Related podcast episodes