29 min listen
How to Tell If Your Fundraising Is Good (Part 3: Packaging)
How to Tell If Your Fundraising Is Good (Part 3: Packaging)
ratings:
Length:
16 minutes
Released:
Jun 24, 2010
Format:
Podcast episode
Description
Direct mail, the life-blood of most fundraising programs, has different design conventions from other types of design. It's less pretty, more old-fashioned, and almost messy. Here's a look at direct mail design and packaging: Everything you need to create successful fundraising appeals -- from fonts, to photos, to underlining.
Released:
Jun 24, 2010
Format:
Podcast episode
Titles in the series (100)
Recession fundraising: Interview with Mal Warwick: Don't miss this interview with fundraising legend Mal Warwick, author of the recent book (as well as many other books on fundraising). Find out how to survive the recession -- including the biggest mistake you can make. by Fundraising is Beautiful