The Fundraiser's Guide to Irresistible Communications

FromFundraising is Beautiful

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The Fundraiser's Guide to Irresistible Communications

FromFundraising is Beautiful

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Length:

26 minutes

Released:

Oct 9, 2012

Format:

Podcast episode

Description

After an embarrassingly long hiatus, we take a look at the new book The Fundraiser's Guide to Irresistible Communications: How it can help you raise more money for your cause, and why it may be the most important book ever published. The book is available at: Amazon Amazon UK Emerson & Church (go here if you're ordering in bulk)

Released:

Oct 9, 2012

Format:

Podcast episode

Titles in the series (100)

In this podcast, Steven Screen & Jeff Brooks give you super-actionable information for how you can make your next fundraising effort raise more money.

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Beauty is overrated: Are you creating fundraising that looks great or that gets results? Often, you can do one or the other, not both. In this look at the power of the odd, unattractive, and unfashionable in direct mail, broadcast, and online, we'll show you how the quest... by Fundraising is Beautiful
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Branding and Fundraising, Part 1: How does the discipline of branding help your efforts to raise revenue for your cause? How does it hurt? How do you decide how to spend your marketing dollars? Get ready for a feather-ruffling, controversial look at this difficult topic. by Fundraising is Beautiful
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Fundraising Manifesto for the New Year: Here are four truths about fundraising that can transform the way you approach this beautiful profession: Fundraising is good for donors. Fundraising is a lot like courtship. Fundraising is about your donors, not you. Fundraising is a science. (The... by Fundraising is Beautiful
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What to cut when the budget is tight: Okay, you've cried, you've pleaded, you've made your case. But there's no way around it: You have to cut your fundraising budget. Find out the area you can cut with little damage to your program, the areas where cuts would be devastating, and areas... by Fundraising is Beautiful
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How to deal with the next big thing in fundraising: For the sixth installment of our State of Fundraising series, we look at steady stream of innovations for nonprofits that happen all the time. How do you deal with it all? How do you know what to ignore and what to get involved with? Here's a... by Fundraising is Beautiful
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Step off the "tactics treadmill" and start raising funds: I know Roger Craver. Roger Craver is a friend of mine. And frankly, we are no . But we think you'll get a lot from this podcast nevertheless, as we'll show you how to stop wasting time, money and energy jumping from one fundraising tactic to the next... by Fundraising is Beautiful
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It's all about editing: The good fundraiser knows that not everything you do makes good fundraising. We bring donors on board with the stuff that makes their heart sing. We don't insist that they fully get it before we'll accept their donations. If you've been paying... by Fundraising is Beautiful
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How to Tell If Your Fundraising Is Good (Part 1: Writing Style): Fundraising is a specialized form of communication. It's just plain odd in many ways. In this first part of a three-part series on the conventions and norms of fundraising, we look at the the way fundraising copy is written, and why it contains so... by Fundraising is Beautiful
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Put your heart into fundraising: An interview with Cass Wheeler, former CEO of the and author of the new book You've Gotta Have Heart: Achieving Purpose Beyond Profit in the Social Sector (available at and at ). Don't miss what this wise CEO has to say about people who are good at... by Fundraising is Beautiful
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Branding and Fundraising, Part 2: We continue the discussion on how your brand can help or hurt your fundraising and reveal the top branding error that torpedoes so many nonprofits. And don't miss a rare disagreement between Steven and Jeff -- tensions rise over dueling analogies.... by Fundraising is Beautiful
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The power of relevance in fundraising: It's pretty simple, really: Fundraising works when it's relevant to donors. When it's not relevant, people ignore it. Using the recent Haiti earthquake as an example, we look at what makes a situation relevant, and what you can do to increase that... by Fundraising is Beautiful
22 min listen
Donor Retention, Part 3: Why Donor Retention Is Down: Understanding the problem can lead us to the solution. Here are four of the most important causes of donor attrition: Increased competition -- more organizations are asking. Donors are consolidating their giving -- more money going to fewer... by Fundraising is Beautiful
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What fundraisers should measure for success: Peter Drucker said "What's measured improves." Want to improve your fundraising? Here are the two most important things to measure: Net revenue Donor retention There are a lot of other key performance indicators in fundraising, but if you measure... by Fundraising is Beautiful
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How to Tell If Your Fundraising Is Good (Part 3: Packaging): Direct mail, the life-blood of most fundraising programs, has different design conventions from other types of design. It's less pretty, more old-fashioned, and almost messy. Here's a look at direct mail design and packaging: Everything you need to... by Fundraising is Beautiful
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Why donors go away, Part 1: Why do your donors leave? Here's the bad news: It's mostly your fault. The good news: There's lot you can do to keep them engaged and giving. We look at some of those smart fundraising moves in this podcast and the next one. We are looking at donor... by Fundraising is Beautiful
13 min listen

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Discover this podcast and so much more

The Fundraiser's Guide to Irresistible Communications

The Fundraiser's Guide to Irresistible Communications

Description

Titles in the series (100)

More Episodes from Fundraising is Beautiful

Related podcast episodes