29 min listen
Beauty is overrated
ratings:
Length:
12 minutes
Released:
Oct 19, 2011
Format:
Podcast episode
Description
Are you creating fundraising that looks great or that gets results? Often, you can do one or the other, not both. In this look at the power of the odd, unattractive, and unfashionable in direct mail, broadcast, and online, we'll show you how the quest to make your fundraising aesthetically pleasing usually leads to lower results. Mentioned in this podcast: Monday Morning Memo by Roy H. Williams.
Released:
Oct 19, 2011
Format:
Podcast episode
Titles in the series (100)
Recession fundraising: Interview with Mal Warwick: Don't miss this interview with fundraising legend Mal Warwick, author of the recent book (as well as many other books on fundraising). Find out how to survive the recession -- including the biggest mistake you can make. by Fundraising is Beautiful