Tom Ahern on Donor-Focused Newsletters that Raise Money

FromFundraising is Beautiful

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Tom Ahern on Donor-Focused Newsletters that Raise Money

FromFundraising is Beautiful

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26 minutes

Released:

Feb 24, 2016

Format:

Podcast episode

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Here's an info-packed interview with the Superb Tom Ahern. We discuss how and why you can raise a lot of money with donor newsletters. Learn what's working and what's not, what most often goes wrong in donor newsletters, and what the heck is up with email newsletters? All from Tom's new book Making Money with Donor Newsletters. This podcast could change your fundraising forever!

Released:

Feb 24, 2016

Format:

Podcast episode

Titles in the series (100)

In this podcast, Steven Screen & Jeff Brooks give you super-actionable information for how you can make your next fundraising effort raise more money.

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Donor-Centric Newsletters, Part 2: How to Make it Work: Now that you believe in producing a newsletter for donors, here are some of the little-known and seldom-done best practices for making your newsletter bring in net revenue even while it improves the health of your file. by Fundraising is Beautiful
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Donor-Centric Newsletters, Part 1: Why You Should Have One: Did you know that many donors ask for newsletters from the charities they support? A great newsletter can improve donor retention and upgrading and bring in revenue while it does it. Find out how you can benefit from the power of a donor-centric... by Fundraising is Beautiful
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How to destroy your year-end letter: Two years ago, they had a great year-end letter that raised a lot of money for the cause. Last year, the committee was full of ideas for improving the letter. The result: a 50% drop in giving. Using two real year-end fundraising letters from a real... by Fundraising is Beautiful
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Partnership (not marketing) with donors: An interview with Troy Stremler, CEO of , a company that helps nonprofits measure and report the impact of their programs. Troy sees a big change in the new generation of donors: They don't want to be "marketed to" -- they want to be partners with the... by Fundraising is Beautiful
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How to Tell If Your Fundraising Is Good (Part 3: Packaging): Direct mail, the life-blood of most fundraising programs, has different design conventions from other types of design. It's less pretty, more old-fashioned, and almost messy. Here's a look at direct mail design and packaging: Everything you need to... by Fundraising is Beautiful
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Haiti and Non-Haiti Fundraising: A look at what's going well, what's not, and what we need to know as the nonprofit world responds to the catastrophic January 12 Haiti Earthquake. Includes ideas for fundraisers who are not connected to the disaster. by Fundraising is Beautiful
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Things to do that will make you a better fundraiser: Here are ten practical things you can do -- starting today -- that will make you into a better fundraiser: Donate. Send and receive snail-mail. Sign up for lots of email from other nonprofits. Participate in online social networking sites. Hang... by Fundraising is Beautiful
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Fundraising Manifesto for the New Year: Here are four truths about fundraising that can transform the way you approach this beautiful profession: Fundraising is good for donors. Fundraising is a lot like courtship. Fundraising is about your donors, not you. Fundraising is a science. (The... by Fundraising is Beautiful
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Recession fundraising: Interview with Mal Warwick: Don't miss this interview with fundraising legend Mal Warwick, author of the recent book (as well as many other books on fundraising). Find out how to survive the recession -- including the biggest mistake you can make. by Fundraising is Beautiful
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Your E-Z 30-minute fundraising review plan: We're back -- after a delay we're attributing to the economy and a house-fire -- with practical hints for planning your upcoming fundraising campaigns in a way that will help keep you out of trouble in these hard times. by Fundraising is Beautiful
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What to cut when the budget is tight: Okay, you've cried, you've pleaded, you've made your case. But there's no way around it: You have to cut your fundraising budget. Find out the area you can cut with little damage to your program, the areas where cuts would be devastating, and areas... by Fundraising is Beautiful
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What is your website for?: If the purpose of your website is to raise funds, why is fundraising limited to a couple of "DONATE" buttons? Here's a look at how you can maximize online revenue by making your website relevant, useful, and easy for donors. Websites mentioned in this... by Fundraising is Beautiful
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Tom Ahern on Donor-Focused Newsletters that Raise Money

Tom Ahern on Donor-Focused Newsletters that Raise Money

Description

Titles in the series (100)

More Episodes from Fundraising is Beautiful

Related podcast episodes