17 min listen
Letter from a disgruntled donor
ratings:
Length:
14 minutes
Released:
Nov 19, 2014
Format:
Podcast episode
Description
A donor writes a letter to the president of the organization. It's an articulate critique of what the donor dislikes about their fundraising: It's simplistic, repetitious, and emotional. What do you do? What do you say? We read an actual letter from a real donor and talk through the right -- and wrong -- response. There's a disastrously bad response that many organizations make to letters like this. There's also an affirming, correct, and revenue-enhancing response.
Released:
Nov 19, 2014
Format:
Podcast episode
Titles in the series (100)
Branding and Fundraising, Part 1: How does the discipline of branding help your efforts to raise revenue for your cause? How does it hurt? How do you decide how to spend your marketing dollars? Get ready for a feather-ruffling, controversial look at this difficult topic. by Fundraising is Beautiful