4 hallmarks of donor-focused communications

FromFundraising is Beautiful

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4 hallmarks of donor-focused communications

FromFundraising is Beautiful

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13 minutes

Released:

Jun 18, 2014

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Podcast episode

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Do you ever wonder if your donor communications are truly donor-focused? Check what you're saying against this list: Donors are the heroes of most of the stories you tell. Donors get prompt, detailed, and frequent information about the impact of their giving. Donors has control over how you communicate with them. Design is appropriate for donors -- not aimed at internal audiences.

Released:

Jun 18, 2014

Format:

Podcast episode

Titles in the series (100)

In this podcast, Steven Screen & Jeff Brooks give you super-actionable information for how you can make your next fundraising effort raise more money.

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Branding and Fundraising, Part 2: We continue the discussion on how your brand can help or hurt your fundraising and reveal the top branding error that torpedoes so many nonprofits. And don't miss a rare disagreement between Steven and Jeff -- tensions rise over dueling analogies.... by Fundraising is Beautiful
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Partnership (not marketing) with donors: An interview with Troy Stremler, CEO of , a company that helps nonprofits measure and report the impact of their programs. Troy sees a big change in the new generation of donors: They don't want to be "marketed to" -- they want to be partners with the... by Fundraising is Beautiful
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Our Holiday wishes for you: The entire Fundraising Is Beautiful staff gathers for a holiday party and to wish our listeners and friends (especially those who are both) some good things for the coming year. by Fundraising is Beautiful
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It's Not Too Late to Boost Your 2008 Revenue: The year is nearly over, but there's still time to do a go to your donors online -- in fact, the next couple of week are prime time for online fundraising. We'll lay out a basic schedule and give some tips for the last, crucial impacts of the year. by Fundraising is Beautiful
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How to destroy your year-end letter: Two years ago, they had a great year-end letter that raised a lot of money for the cause. Last year, the committee was full of ideas for improving the letter. The result: a 50% drop in giving. Using two real year-end fundraising letters from a real... by Fundraising is Beautiful
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It's all about editing: The good fundraiser knows that not everything you do makes good fundraising. We bring donors on board with the stuff that makes their heart sing. We don't insist that they fully get it before we'll accept their donations. If you've been paying... by Fundraising is Beautiful
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Things to do that will make you a better fundraiser: Here are ten practical things you can do -- starting today -- that will make you into a better fundraiser: Donate. Send and receive snail-mail. Sign up for lots of email from other nonprofits. Participate in online social networking sites. Hang... by Fundraising is Beautiful
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Fundraising Is Beautiful 101 -- the basics of great fundraising: Before you know anything else about fundraising, there are three basic assumptions you should know about it: Fundraising is all about specificity. It's the specific change you're asking the donor to help make with their gift. Abstractions and... by Fundraising is Beautiful
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Program vs. Fundraising: How to Break the Tension: In almost every nonprofit organization there's tension between program people (those who do the organization's mission) and fundraising people (those who raise the money to make the work possible). This podcast reveals some things you can do to ease... by Fundraising is Beautiful
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Branding and Fundraising, Part 1: How does the discipline of branding help your efforts to raise revenue for your cause? How does it hurt? How do you decide how to spend your marketing dollars? Get ready for a feather-ruffling, controversial look at this difficult topic. by Fundraising is Beautiful
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Fundraising Manifesto for the New Year: Here are four truths about fundraising that can transform the way you approach this beautiful profession: Fundraising is good for donors. Fundraising is a lot like courtship. Fundraising is about your donors, not you. Fundraising is a science. (The... by Fundraising is Beautiful
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Your E-Z 30-minute fundraising review plan: We're back -- after a delay we're attributing to the economy and a house-fire -- with practical hints for planning your upcoming fundraising campaigns in a way that will help keep you out of trouble in these hard times. by Fundraising is Beautiful
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How to deal with the next big thing in fundraising: For the sixth installment of our State of Fundraising series, we look at steady stream of innovations for nonprofits that happen all the time. How do you deal with it all? How do you know what to ignore and what to get involved with? Here's a... by Fundraising is Beautiful
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Is direct mail dead?: For the first installment of our new State of Fundraising series of podcasts, we interview Jon Van Wyk of and blogger at . Jon enlightens us about some of the generational and technology changes we must pay attention to if we're going to keep raising... by Fundraising is Beautiful
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Put your heart into fundraising: An interview with Cass Wheeler, former CEO of the and author of the new book You've Gotta Have Heart: Achieving Purpose Beyond Profit in the Social Sector (available at and at ). Don't miss what this wise CEO has to say about people who are good at... by Fundraising is Beautiful
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How to Work with a Fundraising Consultant: Working with the right fundraising consultant or agency can take your organization to undreamed-of heights. Having the wrong partner can be as rewarding as a long afternoon with a hungry, sleep-deprived two-year-old. In this podcast we share the three... by Fundraising is Beautiful
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How to Tell If Your Fundraising Is Good (Part 3: Packaging): Direct mail, the life-blood of most fundraising programs, has different design conventions from other types of design. It's less pretty, more old-fashioned, and almost messy. Here's a look at direct mail design and packaging: Everything you need to... by Fundraising is Beautiful
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How to Tell If Your Fundraising Is Good (Part 2: Content): Effective fundraising has some characteristics that you might find odd or off-putting: It's simple. It's about only one thing. There's an obsessive call to action. It's built around stories. It suggests specific amounts for donors to give. It's all... by Fundraising is Beautiful
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Donor-Centric Newsletters, Part 2: How to Make it Work: Now that you believe in producing a newsletter for donors, here are some of the little-known and seldom-done best practices for making your newsletter bring in net revenue even while it improves the health of your file. by Fundraising is Beautiful
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Donor Retention, Part 1: 5 Reasons Donors Leave: Donor retention is down across the fundraising industry. Here are five of the most common causes of donor attrition -- and what you can do to overcome them: Poor receipting Not enough communication Not enough reporting back Online and offline... by Fundraising is Beautiful
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The two big trends in fundraising today: For the second installment of our new State of Fundraising series of podcasts, we interview Bill Jacobs of , whom you can frequently read at . Bill talks about two massive changes that are hitting the fundraising industry: The arrival of Boomers in... by Fundraising is Beautiful
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Recession fundraising: Interview with Mal Warwick: Don't miss this interview with fundraising legend Mal Warwick, author of the recent book (as well as many other books on fundraising). Find out how to survive the recession -- including the biggest mistake you can make. by Fundraising is Beautiful
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The power of relevance in fundraising: It's pretty simple, really: Fundraising works when it's relevant to donors. When it's not relevant, people ignore it. Using the recent Haiti earthquake as an example, we look at what makes a situation relevant, and what you can do to increase that... by Fundraising is Beautiful
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Step off the "tactics treadmill" and start raising funds: I know Roger Craver. Roger Craver is a friend of mine. And frankly, we are no . But we think you'll get a lot from this podcast nevertheless, as we'll show you how to stop wasting time, money and energy jumping from one fundraising tactic to the next... by Fundraising is Beautiful
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What is your website for?: If the purpose of your website is to raise funds, why is fundraising limited to a couple of "DONATE" buttons? Here's a look at how you can maximize online revenue by making your website relevant, useful, and easy for donors. Websites mentioned in this... by Fundraising is Beautiful
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Haiti and Non-Haiti Fundraising: A look at what's going well, what's not, and what we need to know as the nonprofit world responds to the catastrophic January 12 Haiti Earthquake. Includes ideas for fundraisers who are not connected to the disaster. by Fundraising is Beautiful
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Getting the most out of survey research: Survey research can lead your fundraising badly astray. Focus groups can kill the strongest fundraising programs. If you use them wrongly. There are great ways to use qualitative research to best your knowledge and inform your strategies. Find out... by Fundraising is Beautiful
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4 hallmarks of donor-focused communications

4 hallmarks of donor-focused communications

Description

Titles in the series (100)

More Episodes from Fundraising is Beautiful

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