29 min listen
The two big trends in fundraising today
ratings:
Length:
24 minutes
Released:
Jan 25, 2011
Format:
Podcast episode
Description
For the second installment of our new State of Fundraising series of podcasts, we interview Bill Jacobs of Grizzard, whom you can frequently read at Grizzard's Blog. Bill talks about two massive changes that are hitting the fundraising industry: The arrival of Boomers in their prime giving years and the way donors now respond to our fundraising as they please -- not necessarily in the ways we want them to. (Up to a third of response to direct mail comes in through channels other than mail!) If we don't respond to these huge and growing trends, we are in deep trouble in the coming years.
Released:
Jan 25, 2011
Format:
Podcast episode
Titles in the series (100)
Recession fundraising: Interview with Mal Warwick: Don't miss this interview with fundraising legend Mal Warwick, author of the recent book (as well as many other books on fundraising). Find out how to survive the recession -- including the biggest mistake you can make. by Fundraising is Beautiful