29 min listen
How to create great direct mail fundraising teasers
How to create great direct mail fundraising teasers
ratings:
Length:
18 minutes
Released:
Mar 29, 2017
Format:
Podcast episode
Description
The most impactful element of any direct mail project is the teaser -- what you put on the outer envelope. We'll share what works, what never works, and the surprising "most likely to succeed" approach. We'll also discuss email subject lines -- a closely related topic with some strong similarities to direct mail teasers.
Released:
Mar 29, 2017
Format:
Podcast episode
Titles in the series (100)
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