18 min listen
The right way -- and wrong way -- to thank your donors
The right way -- and wrong way -- to thank your donors
ratings:
Length:
9 minutes
Released:
Sep 13, 2017
Format:
Podcast episode
Description
A lot of nonprofit thank-you messages say something like this: "Thank you for being our partner...." That's about as thrilling to the donor as telling her she has nice elbows. Donors don't give in order to be our partner. They give to have a positive impact on the world in some specific way. And that's what you should thank them for. Not for what they did in their relationship with you. It's another way to put yourself in the donor's world and not your world. Which leads to better results every time!
Released:
Sep 13, 2017
Format:
Podcast episode
Titles in the series (100)
Donor-Centric Newsletters, Part 2: How to Make it Work: Now that you believe in producing a newsletter for donors, here are some of the little-known and seldom-done best practices for making your newsletter bring in net revenue even while it improves the health of your file. by Fundraising is Beautiful