Listen to an excerpt from the new book, How to Turn Your Words into Money: The Master Fundraiser's Guide to Persuasive Writing by Jeff Brooks, reading the chapter titled "The Evil Cousin of Fundraising." Learn about the all-too-common practice of fundcrushing -- using large numbers and overwhelming facts as the means for coaxing donors into giving. The truth is, it rarely works. Find out what to do instead of fundcrushing that will motivate donors to give. (It's not that difficult!) How to Turn Your Words into Money: The Master Fundraiser's Guide to Persuasive Writing, is available at: Amazon The publisher (best bet if you're ordering in bulk)