Fundraising is a specialized form of communication. It's just plain odd in many ways. In this first part of a three-part series on the conventions and norms of fundraising, we look at the the way fundraising copy is written, and why it contains so much of these things: Urgency Emotion Low-grade reading level Repetition A P.S. Length Conversational approach Direct style If you're someone who must okay fundraising copy, if you're writing fundraising copy, or if you hope to do either some day, this podcast will be a goldmine of practical information for you.