Maybe you were one of those people who learned in English class that you weren’t very good at the standardized form of writing they were trying to teach. Perhaps you thought you weren’t a good writer. And you might want to reconsider that, because copywriting is a lot like talking. And it is about being expressive.In this conversation with Iselin Svalastog we explore the importance of putting your authentic voice on your website. And how there is a way to write that is persuasive , informative, connective and honest.Many people think that advertising and marketing is about manipulation, but the most effective marketing is about communicating in a way that is connective, respectful and helpful. Listen in to this conversation on creating compelling content that will make you show up more often in a Google search. And better yet, have people call you for an appointment because they connected with what they read on your website.Head on over to the show notes page for more information about this episode and for links to the resources discussed in the interview.