38 min listen
Creating Sponsorable Content with Melanie Deziel
FromStreamlined Solopreneur: Tips to Help Busy Business Owners Save Time
Creating Sponsorable Content with Melanie Deziel
FromStreamlined Solopreneur: Tips to Help Busy Business Owners Save Time
ratings:
Length:
60 minutes
Released:
Sep 12, 2022
Format:
Podcast episode
Description
Perhaps it’s fitting that today’s interview is a play in 3 acts. After all, I’m talking to Melanie Deziel, speaker, author, and founder of Story Fuel. It makes sense that we talk about creating good content in 3 acts: idea generation, brand deals, and coming up with headlines. This discussion is completely packed with fantastic advice to help up your content creation game.
Top Takeaways:
When it comes to content, we often focus too much on the format, and not the actual message. instead, determine what you’re saying first. Then figure out how to best say it. The “how” drives the format and where you’ll publish.Brand-sponsored content is being created in collaboration with or on behalf of a brand that wouldn’t be created otherwise. They are leveraging your trust, so find overlap between what the brand wants to say and what your audience wants to hear.When writing headlines, remember they are a formula. Ask “What’s the purpose of this headline,” or put differently: what is this content doing? That should help you determine the type of headline to write.
Show Notes:
Melanie DezielMelanie on LinkedinMelanie on TwitterMelanie on YouTubeMelanie on InstagramSay it Again: Your Business NEEDS to be on TikTok with Alex RossmanJoin the Creator CrewSponsored by: Nexcess | LearnDash
Top Takeaways:
When it comes to content, we often focus too much on the format, and not the actual message. instead, determine what you’re saying first. Then figure out how to best say it. The “how” drives the format and where you’ll publish.Brand-sponsored content is being created in collaboration with or on behalf of a brand that wouldn’t be created otherwise. They are leveraging your trust, so find overlap between what the brand wants to say and what your audience wants to hear.When writing headlines, remember they are a formula. Ask “What’s the purpose of this headline,” or put differently: what is this content doing? That should help you determine the type of headline to write.
Show Notes:
Melanie DezielMelanie on LinkedinMelanie on TwitterMelanie on YouTubeMelanie on InstagramSay it Again: Your Business NEEDS to be on TikTok with Alex RossmanJoin the Creator CrewSponsored by: Nexcess | LearnDash
Released:
Sep 12, 2022
Format:
Podcast episode
Titles in the series (100)
Episode 6: Chris Coyier & CodePen: Sponsored by: WP in One Month: Used code BUILD for 10% off entire cart! Hover.com: Get 10% off your first order! In this episode, I get to talk to Chris Coyier, we talk all about CodePen: the idea and execution, by Streamlined Solopreneur: Tips to Help Busy Business Owners Save Time