16 min listen
How to learn when you can't test
ratings:
Length:
13 minutes
Released:
Mar 11, 2014
Format:
Podcast episode
Description
Everyone knows that direct-response testing is the path to the truth in fundraising. There's just one problem: The large majority of nonprofit organizations cannot do direct-response testing. Their quantities are too small and/or they don't have the budget to pay for testing. Here are three ways to learn the right things to do when you can't test: Read books about fundraising. Read blogs about fundraising. (See our blogroll over there to the right for some of the best fundraising blogs.) Donate to larger national organizations so you can observe how they do it.
Released:
Mar 11, 2014
Format:
Podcast episode
Titles in the series (100)
It's Not Too Late to Boost Your 2008 Revenue: The year is nearly over, but there's still time to do a go to your donors online -- in fact, the next couple of week are prime time for online fundraising. We'll lay out a basic schedule and give some tips for the last, crucial impacts of the year. by Fundraising is Beautiful