17 min listen
Donor Retention, Part 3: Why Donor Retention Is Down
Donor Retention, Part 3: Why Donor Retention Is Down
ratings:
Length:
21 minutes
Released:
Dec 17, 2013
Format:
Podcast episode
Description
Understanding the problem can lead us to the solution. Here are four of the most important causes of donor attrition: Increased competition -- more organizations are asking. Donors are consolidating their giving -- more money going to fewer organizations. Generational change: Boomers are rapidly replacing the WWII Generation as donors, and their needs are different -- more difficult for fundraisers to meet. Professional dilution. Not enough experienced, well-trained professional fundraisers to meet the growing demand.
Released:
Dec 17, 2013
Format:
Podcast episode
Titles in the series (100)
Branding and Fundraising, Part 1: How does the discipline of branding help your efforts to raise revenue for your cause? How does it hurt? How do you decide how to spend your marketing dollars? Get ready for a feather-ruffling, controversial look at this difficult topic. by Fundraising is Beautiful