In episode 75, Coffey talks with Tony Bridwell about understanding culture from a perspective of storytelling to create a positive place to work.They discuss the most simple definition of culture; the do/get principal; how culture is constantly evolving; how organizational habit reflects culture; the importance of storytelling in defining and communicating culture; three questions to assess a company's organizational culture; the correlation between expectations and accountability;  the importance of followership in leaders; cultural scalability and how leaders need be consistent in behavior at all levels of the organization; and the challenge of "corporate unforgiveness" in organizational culture.Good Morning, HR is brought to you by Imperative—premium background checks with fast and friendly service. For more information about our commitment to quality and excellent customer service, visit us at https://imperativeinfo.com. If you are an HRCI or SHRM-certified professional, this episode of Good Morning, HR has been pre-approved for one recertification credit. To obtain the recertification information for this episode, visit https://goodmorninghr.com. About our Guest:Tony Bridwell is the bestselling author of six books and a multi-award-winning Human Resource Executive, speaker, coach, and consultant. Currently, he is the Chief Talent Officer for The Encompass Group, a Workplace Transformation Consulting Company. Most recently, Tony was the Chief People Officer of Ryan, LLC. Tony has been on a mission to develop people to their fullest potential as a frequent guest lecturer at leading universities and as a consultant and coach to multinational organizations in 44 countries. In his spare time, he is navigating his Doctorate in Leadership. He also dedicates his time to serving on the board of directors for Southwest Transplant Alliance. Tony is a living organ donor and as such his work with Southwest Transplant holds a special meaning as its purpose is to save lives through organ and tissue donation and transplantation.Married 31 years to his bride Dee, they have three grown children and call Dallas, Texas home with their two rescue dogs.Tony Bridwell can be reached at https://tonybridwell.com/ https://www.linkedin.com/in/tonybridwell About Mike Coffey:Mike Coffey is an entrepreneur, human resources professional, licensed private investigator, and HR consultant.In 1999, he founded Imperative, a background investigations firm helping risk-averse companies make well-informed decisions about the people they involve in their business.Today, Imperative serves hundreds of businesses across the US and, through its PFC Caregiver & Household Screening brand, many more private estates, family offices, and personal service agencies.Mike has been recognized as an Entrepreneur of Excellence and has twice been named HR Professional of the Year. Additionally, Imperative has been named the Texas Association of Business’ small business of the year and is accredited by the Professional Background Screening Association. Mike is a member of the Fort Worth chapter of the Entrepreneurs’ Organization and volunteers with the SHRM Texas State Council.Mike maintains his certification as a Senior Professional in Human Resources (SPHR) through the HR Certification Institute. He is also a SHRM Senior Certified Professional (SHRM-SCP).Mike lives in Fort Worth with his very patient wife. He practices yoga and maintains a keto diet, about both of which he will gladly tell you way more than you want to know.Learning Objectives: 1. Understand organizational culture and how it develops within a company.2. Utilize tools to assess company culture.3. Learn strategies to measure progress in cultural development.