The winds of change are blowing, and nonprofits, ahem, the for-good sector, isn’t immune. Today we’re talking to a seasoned nonprofiteer who has experienced his share of change and made it his mission to shepherd for-good organizations through transformational moments.In this conversation with Todd Hiestand, Co-owner of Liminal, a creative branding agency for nonprofits, we touch on the effects that change has on the for-good sector, how to foster these shifts, and the value of leaning into the liminal spaces where change happens.One change that host David Schwab would like to see could be viewed as semantical—and it’s one that Todd and David air their views on in this episode: the movement from “nonprofit” language to “for-good”. It’s also one that he’d love to hear your views on, so please let him know your thoughts!Join us now for a discussion on the merits of “for-good” language, the ways change and innovation intersect, and how none of us are alone on the road to better.Be sure to pick up a copy of the latest ebook from Liminal, Effective Nonprofit Branding, available on their website now.