In this episode of the Volunteer Nation podcast, host Tobi interviews global change management expert Martin J. Cowling. They discuss the transformative shifts happening in volunteer management, and the need for 21st-century organizations to rethink their approach to volunteers.  Martin shares his insights on how organizations can better leverage their volunteer talent by selling the impact of volunteering, reconstructing roles for wider engagement, maximizing flexibility, and embracing diversity. He highlights the importance of measuring the impact of volunteering on the individual, the organization, and the community, and calls for a change in the language and outreach methods used to engage potential volunteers. It's an extremely insightful conversation, tune in now! Full show notes: 97. Transforming How We Lead Volunteers with Martin J CowlingThanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.