It’s that time of year—the time that we’re all focused on new beginnings and upcoming trends, brimming with hope that there’s some groundbreaking tactic, tool, or trick on the horizon. (Unless you’re listening to this in August, of course.)Nicole Nidea, Program Director at SODA, has lots to say about a trend that’s been sweeping 2023 and is poised to change the face of fundraising in 2024: What Nicole calls “findability”. We’re talking AI-assisted search experiences, long-game scaling strategies, social mixing tactics that target specific audiences, and more.For example, using specialized SEO has made Nicole a champion of integrating awareness as a goal into every aspect of fundraising—and increasing that awareness, or “findability” allows SODA staff to focus their energy on the things that matter.While Nicole brings to life a wonderland of awareness, that’s not all she shines a light on—listen in to hear all about SODA’s scale and scope, partnerships and peer-to-peer, and findability as a fundraising need.