Let us ask you a question, fundraiser: When it comes to crunch time for your fundraising campaigns, do you feel intense pressure to find a poster child for your nonprofit, capture their iconic story, and optimize it to deliver maximum donations?Look into our eyes, listener, and hear us when we say that’s a daunting task for anyone. It’s no wonder storytelling stresses nonprofits out!But there is a way, and you’re about to hear the secret directly from one of the storytelling greats. Olga M. Woltman has the key to discovering, creating, and distributing stories that will compel connections and keep donors coming back time after time.Spoiler alert: it doesn’t involve parading a poster child around, invading your clients’ privacy, or making something up.Today, Olga and David Schwab, Funraise's Director of Growth Marketing have the scoop for you on how to ethically and empathetically uncover the captivating stories just beneath the surface, weave relevant impact stats and authentic conversations throughout, and choose the perfect moment to release them for incredible impact.