28 min listen
Major Marketing Mojo for Nonprofits of All Sizes
Major Marketing Mojo for Nonprofits of All Sizes
ratings:
Length:
41 minutes
Released:
Sep 2, 2020
Format:
Podcast episode
Description
Lisa Bowman has taken both The UPS Foundation and United Way Worldwide to new heights of sustainability and brand awareness during her two decades marketing the two, utilizing her professional superpower: marketing the sweet spot where profit meets purpose.Her deep commitment to evangelizing new technology and investing in nonprofit infrastructure goes way back; Lisa was marketing tech before "tech" was a thing, accidentally selling a million-dollar tech consultancy to UPS, then turning it into a VP position with UPS developing new markets.Aside from laying down new and old-school marketing strategies, in this conversation, Lisa reveals how her focus on purpose has guided her, why she modernized United Way's brand to appeal to multiple generations, how you're competing with for-profits, and steps you can take to use your superpower for good.
Released:
Sep 2, 2020
Format:
Podcast episode
Titles in the series (87)
The Essentials of Social Fundraising: Andrew Quan · Funraise | A world with social distancing is also a world of social fundraising. If you haven't noticed (ha!) the pandemic changed everything. We'll be distancing for the foreseeable future, we're both closer and farther from our loved ones than ever, and the world's economy is desperate for a #makeitwork moment. Here are the essentials you need to know about social fundraising, in a nutshell. by Nonstop Nonprofit