"Cultivation is the key to connection." The title of today's podcast, and a relatively core fundraising strategy. So why are we talking about it like it's news?This quote right here: "It's amazing how many nonprofits opt out of communications during the giving season." Nathan Hill, VP of Marketing at NextAfter, isn't talking about being skimpy with the outreach. He's talking about 0 communications. Radio silence. During a month that brings in a third of the year's giving. Nonprofits, whyyyyy?!So, while it may seem central to fundraising, there are bigger questions at play: Why aren't nonprofits talking to their donors? Which comms cut through the year-end chaos? What would make it a no-brainer for nonprofits to start building relationships? Is there an ace in the hole that makes cultivation a clear-cut tactic?Listen in as Nathan and Justin Wheeler, Funraise CEO and Co-founder, tackle these tough questions and build a cultivation strategy that will take your nonprofit through the year-end giving season, into the new year, and produce results for year-ends to come.Funraise has partnered with NextAfter to make year-end fundraising success accessible for nonprofits everywhere—FREE! Get NextAfter's Year-End Fundraising for Online Fundraisers certification course free for a limited time, courtesy of Funraise.