40 min listen
Unlock a Treasure Trove of Data to Measure Amazon DSP Performance, with Kiri Masters, Head of Retail Marketplace Strategy at Acadia
Unlock a Treasure Trove of Data to Measure Amazon DSP Performance, with Kiri Masters, Head of Retail Marketplace Strategy at Acadia
ratings:
Length:
32 minutes
Released:
Aug 21, 2023
Format:
Podcast episode
Description
When measuring Amazon DSP performance, if all you are looking at is ROAS, impressions, and views, you are not using the full range of metrics available to understand the impact of your spend across the full range of the consumer buying cycle. Kiri Masters, Head of Retail Marketplace Strategy at Acadia, recently published a report outlining 23 Amazon DSP performance metrics to measure, optimize, and communicate the impact of your campaigns, both on- and off-Amazon. Kiri joined the podcast to give us the highlights.
Released:
Aug 21, 2023
Format:
Podcast episode
Titles in the series (100)
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf