Danny Cohanpour is the CEO of Trove Tourism Development Advisors, a New York-based digital strategy and marketing agency that helps tourism authorities, boards, associations and tour companies improve international visitor growth through innovation. We discuss the ingredients to successfully market a tourist destination, how to run a global tourism team, and the state of the post-pandemic tourism space. 
 
Time Stamps
[00:36] Danny's entrepreneurial journey
[02:10] Ingredients to successfully marketing a destination
[04:20] Understanding tourists' expectations from emerging destinations
[05:47] The number one critical success factor in business
[08:18] Why people are the most important part of a business
[10:59] The dos and don'ts of managing a global team
[13:20] How to set up a typical tourism destination team
[15:06] Team structure when executing a tourism project
[17:48] How virtual reality is being used in the tourism industry
[20:53] Trends in the post-pandemic travel industry
[24:48] Parting thoughts
 
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Danny's LinkedIn
Trovetourism.com
Trove Tourism on Instagram 
Trove Tourism on LinkedIn