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Season 4. Episode 18: Collision Course - The Ultimate Customer Experience : Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass

Season 4. Episode 18: Collision Course - The Ultimate Customer Experience : Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass

FromCMO Insights


Season 4. Episode 18: Collision Course - The Ultimate Customer Experience : Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass

FromCMO Insights

ratings:
Length:
28 minutes
Released:
Sep 22, 2020
Format:
Podcast episode

Description

In this episode of CMO Insights, Jeff Pedowitz sits down with Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass.
Julie talks about:

What makes a great customer experience – making it personal instead of generic

Mapping the customer journey in the collision industry

The future of driving (and marketing) and what it means for ABRA’s customers


Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ 
Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 22, 2020
Format:
Podcast episode

Titles in the series (100)

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.