Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    Season 6. Episode 15: Differentiation and Segmentation

    Season 6. Episode 15: Differentiation and Segmentation

    FromCMO Insights

    Start listeningView podcast show

    Season 6. Episode 15: Differentiation and Segmentation

    FromCMO Insights

    ratings:
    Length:
    18 minutes
    Released:
    Sep 20, 2020
    Format:
    Podcast episode

    Description

    Megan talks about making sure you have a differentiated message and a brand presence. ABM and taking a focused approach to ensure that you are hitting your targeted accounts. Knowing what the target profile customer looks like and focusing on marketing activities you are invested in.

    Learn more about your ad choices. Visit megaphone.fm/adchoices
    Released:
    Sep 20, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.