12 min listen
Ep. 386 | Sales and Marketing Success: Overcoming Obstacles and Achieving Growth
Ep. 386 | Sales and Marketing Success: Overcoming Obstacles and Achieving Growth
ratings:
Length:
22 minutes
Released:
May 4, 2023
Format:
Podcast episode
Description
In this episode of Sunny Side Up, host Devan Cohen interviews Amy Vosko, VP of Revenue Marketing at PathFactory, about sales and marketing success in today’s market. She emphasizes the importance of technology to bridge gaps between teams and align resources. Amy also highlights the need for both sales and marketing to target audiences and prove their methods through a methodical BO process. She advocates for a holistic approach to account-based marketing (ABM) and emphasizes the importance of using smart signals for effective decision-making. ABM can be used to retain and expand existing customers by creating bespoke conversations and addressing their needs effectively. Amy encourages having a supportive professional community and giving back by mentoring others.
Connect with Amy Vosko | Follow us on LinkedIn
Connect with Amy Vosko | Follow us on LinkedIn
Released:
May 4, 2023
Format:
Podcast episode
Titles in the series (100)
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