Learn about a creative way to make your customers feel better about waiting, an airport experience that doesn't involve a plane, and a great prize for bulking up before winter. Bite-Sized Delight From the Episode: • Waiting Lists Don’t Need to Be Stagnant - Seth Godin offers a unique suggestion for a “smart line” that allows waiting customers to move up or down the list depending on their personal needs/desires. • Unite Your Friends and Fans Using Social Media - Yaeger Airport’s playful and poignant use of social media helped unite their fans and the public at large to get a lost stuffed animal tiger back to its owner. • Fat Bears Draw Virtual Crowds - A national park in the wilderness of Alaska uses a creative online contest to draw attention and focus to their rarely-seen wildlife. Are You Looking for Things We Referenced? • Swap the Line - by Seth Godin • Yaeger Airport in Charleston, West Virginia • Searching for the Owner of a Stuffed Animal Tiger Lost at the Airport • Share Your Thoughts about The Experience This! Show • Fat Bear Week at Katmai National Park and Preserve Learn more about the Experience This Show and the hosts: Joey Coleman Dan Gingiss