58 min listen
S3E11 - Are PLG and ABM just new terms for Lead Gen? | Carl Ferreira - Director of Sales, Cassidy Shield - Chief Revenue Officer @ Refine Labs
S3E11 - Are PLG and ABM just new terms for Lead Gen? | Carl Ferreira - Director of Sales, Cassidy Shield - Chief Revenue Officer @ Refine Labs
ratings:
Length:
46 minutes
Released:
May 18, 2023
Format:
Podcast episode
Description
In this episode of Stacking Growth, Carl spills his hot takes to Cassidy on Product-Led Growth and Account Based Marketing.
They expand on the idea that PLG, often billed as the future of enterprise software, is typically just a repackaged version of old school lead generation, diving into some common misconceptions surrounding Go-To-Market strategies of unicorn products that can make these arguments irrelevant.
Then, they dig into the confusion around ABM and how in most instances it’s just another way for marketing to execute lead gen. They also cover the idea that, instead of ABM being viewed as just good marketing fundamentals, it’s been separated from General Marketing strategies, the foundational confusion in treating it as a separate concept, and how the impact of technology has started to lead strategy instead of strategy leading technology.
They expand on the idea that PLG, often billed as the future of enterprise software, is typically just a repackaged version of old school lead generation, diving into some common misconceptions surrounding Go-To-Market strategies of unicorn products that can make these arguments irrelevant.
Then, they dig into the confusion around ABM and how in most instances it’s just another way for marketing to execute lead gen. They also cover the idea that, instead of ABM being viewed as just good marketing fundamentals, it’s been separated from General Marketing strategies, the foundational confusion in treating it as a separate concept, and how the impact of technology has started to lead strategy instead of strategy leading technology.
Released:
May 18, 2023
Format:
Podcast episode
Titles in the series (100)
13 - We Are At a Turning Point with Creativity in B2B Marketing by Stacking Growth | The B2B Go-to-Market Podcast