"Your copywriting needs to be edgy!" is the advice I've given for years.  I could have added, "And your books need to be even more edgy!"  For a good part of summer and fall of 2022, I worked on a book with a message. The book grew out of my standup comedy sets, where I used humor to send messages that fight stereotypes about being single and growing older. Audiences remember stories - especially light-hearted stories.  I got distracted from some parts of my business, but I also learned many lessons that apply to business writing as well.  This episode tells the story of how I came to write this book. You'll also discover 5 lessons I learned from writing this book, with examples and, of course, stories. The language in this episode is (as always with me) completely G-rated. I don't mention the title, which contains a mild swear word. You can read the trigger warnings and order the book at http://CathyGoodwin.com/agebook As I say in the podcast, the book originally was targeted to women around 35; it's turned out to be popular with Millennials as well as women over sixty. And almost half of my reviews on Amazon are coming from men. That was one of the biggest surprises.  I have a website to support the book - http://AgingInSneakers.com  For background, I recorded an earlier episode on edgy copywriting:  Click here for Apple. Click here for Spotify.  Or just look for Episode #77 from wherever you are now.