5 min listen
Adopt a Process to Support Your Market Growth and Agility, with Lauren Livak, Director of the Digital Shelf Institute and Lizbeth James, eBusiness Dir…
Adopt a Process to Support Your Market Growth and Agility, with Lauren Livak, Director of the Digital Shelf Institute and Lizbeth James, eBusiness Dir…
ratings:
Length:
52 minutes
Released:
Sep 20, 2021
Format:
Podcast episode
Description
In a business dictated by an algorithm, designing a fluid, flexible process to get products ready for ecommerce and built out with content is essential. Lauren Livak, who ran North American Digital shelf strategy at Johnson and Johnson and is now Director of the Digital Shelf Institute, has embarked on a ten episode series of webinars with new research and executive conversations. The content is so foundational to any leader plotting their digital shelf strategy, that we will be presenting it here in podcast format as well. Today’s episode focuses on the necessary elements of a winning digital shelf process and features Lauren, Peter, and Lizbeth James, eBusiness Director at Nestlé.
Released:
Sep 20, 2021
Format:
Podcast episode
Titles in the series (100)
Introducing: Unpacking the Digital Shelf: Unpacking the Digital shelf is the only podcast created for manufacturers strategizing to win in the digital age. In this episode, we introduce you to a sample of the conversations you can expect in the episodes to come. Listen in! by Unpacking the Digital Shelf