Ian Sanders has had a long career in events and ticketing, most recently as the Senior Commercial Director at Ticketmaster in the UK. Ian is based in Manchester. In this episode, Peter Ryan talks to Ian about how events companies can build close customer relationships and what may happen to the industry in a post-covid environment. Ian is also host of the Cold War Conversations podcast - one of the most popular history podcasts globally, go and subscribe to that one after you hear his thoughts on CX! https://www.linkedin.com/in/ian-sanders-mcr/