Bradford Shannon is not your average RevOps professional. With an unusual career path that led him from the restaurant industry to tech, Bradford has a unique perspective on the intersection of customer service, support, and optimizing sales team processes. Now a Technical Project Manager at Citrix, Bradford promotes sales effectiveness with tools and systems to support the digital sales team. In his discussion with Jeremey, Bradford shares the circuitous but intentional path that brought him to Citrix, and reviews the critical elements of the tech stack lifecycle. Visit SalesLoft.com for show notes and insights from this episode.