One of the greatest things about the internet is that everybody is available to you. You can connect with anyone as long as you know how to reach out the proper way. But most people don't know a great formula for these opening messages. That is why I was really excited to have this conversation with Alex Berman who is one the biggest experts in the world of cold email outreach and one of the biggest content creators in the B2B space. In this episode, we discussed about: - his formula in creating an effective cold email (plus mine!)- how to approach a meeting you get off a cold email- how to not get "Pauly Shore'd" aka. pigeonholed for one thing and much more!!!   This interview was recorded on the balcony of the Cosmopolitan Hotel's penthouse suite in Vegas while we were hosting a VIP event so the microcontent you'll see on my social feeds is beautiful! Listen to Alex so you can connect to anyone in the world.Connect with Alex :On  LinkedIn: https://www.linkedin.com/in/alexanderberman/On YouTube: http://youtube.com/alxbermanConnect with ME!Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Alex Berman" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show