21 min listen
Auto marketing trends
ratings:
Length:
28 minutes
Released:
Sep 1, 2021
Format:
Podcast episode
Description
Cars.com VP and former Hyundai CMO Dean Evans discuss why he made the move to the online marketplace and how the brand is targeting in-market buyers. Plus, he weighs in on how the industry-wide vehicle shortage could affect marketing and he offers opinions on why automakers might be relying too much on TV advertising.
Released:
Sep 1, 2021
Format:
Podcast episode
Titles in the series (100)
Pain relief marketing: Michael McGoohan, CMO Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners. by Ad Age Marketer's Brief