Cola Wars

FromAd Age Marketer's Brief

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Cola Wars

FromAd Age Marketer's Brief

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Length:

25 minutes

Released:

Nov 27, 2019

Format:

Podcast episode

Description

Pepsi’s marketing VP Todd Kaplan talks about the decision to lean into the phrase “Is Pepsi OK,” and why he thinks Cardi B is a perfect fit for the brand. Plus, we try pin him down on what Pepsi has planned for the Super Bowl.

Released:

Nov 27, 2019

Format:

Podcast episode

Titles in the series (100)

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

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Pain relief marketing: Michael McGoohan, CMO Performance Health, on how the company created a consumer brand out of Biofreeze, a pain relief gel that was once only distributed via health practitioners. by Ad Age Marketer's Brief
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Cannabis marketing: Kevin George, the new CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S., on the opportunities and challenges of marketing marijuana. by Ad Age Marketer's Brief
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Pizza Hut's brand heritage: Pizza Hut Chief Brand Officer Marianne Radley dishes on the new use of the old red roof logo with a bit of a modern touch and other ways the 61-year-old chain is trying to reconnect with past diners and entice new ones. by Ad Age Marketer's Brief
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Healthy food marketing: Partners & Napier quizzed more than 1,100 U.S. adults about their eating habits. CJ Gaffney, the ad agency’s director of planning, joins Marketer’s Brief with a first discussion of some of the findings. by Ad Age Marketer's Brief
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Auto marketing insights: Allyson Witherspoon joins Marketer’s Brief to chat about the road to her new position as VP of marketing communications and media at Nissan North America, including her move from the agency side to the client side, and how she got the most out of... by Ad Age Marketer's Brief
30 min listen
It’s sugar time: Greg Guidotti, general manager of Ferrara Candy Co.’s non-chocolate business, discusses new products including Wonder Woman ropes and the tailwinds he sees in the candy industry even as people say they want to eat healthier. by Ad Age Marketer's Brief
43 min listen
What Applebee's is doing differently to get through 2020: Applebee's CMO Joel Yashinsky joins Marketer's Brief to discuss how the brand changed its plans due to the coronavirus pandemic, from pulling media spending early on to finding a way to send some birthday cheer via Twitter. by Ad Age Marketer's Brief
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America's Hottest Brands: Ad Age reporters detail what brands are making waves in 2019, from a tiny collectible toy maker to a cannabis purveyor. by Ad Age Marketer's Brief
26 min listen
Data-driven tourism marketing: Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visitors. We also talk about what effect global... by Ad Age Marketer's Brief
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B-Dubs CMO on man caves and chicken sandwiches: Buffalo Wild Wings Chief Marketing Officer Seth Freeman dishes on marketing such as tv spots and a football prenup, updated food and why he says watching games at the chain beats sitting in his man cave. by Ad Age Marketer's Brief
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‘Made in USA’ marketing: Ad lawyer Jeff Greenbaum on why regulators could soon be tightening rules on “Made in the USA” marketing claims, plus what consumer protection authorities are monitoring during the deal-ridden back to school shopping season. by Ad Age Marketer's Brief
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Curly fry attitude: Jack in the Box is working on everything from esports and movie partnerships to a possible new tagline as it tries to stand out as “the curly fry in a world of regular fries,” says Adrienne Ingoldt, senior VP, chief brand and experience officer.... by Ad Age Marketer's Brief
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22 min listen

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Cola Wars

Cola Wars

Description

Titles in the series (100)

More Episodes from Ad Age Marketer's Brief

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