6 min listen
The Strategy Behind Pepsi's “Challenger” Brand Approach w/ Todd Kaplan, VP of Marketing
The Strategy Behind Pepsi's “Challenger” Brand Approach w/ Todd Kaplan, VP of Marketing
ratings:
Length:
41 minutes
Released:
Aug 9, 2019
Format:
Podcast episode
Description
Podcast listeners - great episode for those in the trenches and looking to learn from execution. I sat down at Cannes with Todd Kaplan - who is a good friend of mine and also the VP of Marketing for PepsiCo. We talked a lot about how PepsiCo is approaching marketing and using the "challenger" brand approach. Tweet me @garyvee with any feedback or questions! Timestamps: 7 - How Todd’s career started in college 13:15 - If you respectfully ask you’re putting yourself in a good position 19:40 - State of the union of Pepsi vs Coke 24:30 - Pepsi’s approach to Super Bowl 53 30:20 - Where do you get your “culture”? 34:55 - How do you balance an entrepreneur built for speed and an executive with process? 37:10 - Life is what you make of it
Released:
Aug 9, 2019
Format:
Podcast episode
Titles in the series (100)
Pareto's Principle: #QOTD: What state do you live in? I'm just not that interested in other people's rules. I mean thinking like that can be really helpful for some people, but I've only ever done what felt right, and I think layering on some kind of framework on top of... by The GaryVee Audio Experience