81 min listen
247 - Why Marketing Should Be The Foundation Of Your Go-To-Market Strategy | The Stack Podcast
247 - Why Marketing Should Be The Foundation Of Your Go-To-Market Strategy | The Stack Podcast
ratings:
Length:
72 minutes
Released:
Feb 11, 2022
Format:
Podcast episode
Description
Most B2B companies know how to do sales. Most of them do not, however, know how to run a modern marketing strategy designed for creating demand, capturing demand, and funnel optimization. Companies are still running the same go-to-market strategy they were running in 2011 by pumping up MQLs and other vanity metrics that require more sales headcount with less results. In this episode, Chris talks through the strategy Refine Labs uses to help companies fix their go-to-market plan, starting with marketing.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Feb 11, 2022
Format:
Podcast episode
Titles in the series (100)
3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03 by B2B Revenue Vitals