Mom: Don’t Put All Your Eggs In One Basket! This is likely a piece of advice you got as a youngster. It must have its origins in our agriculture background. But the premise is as true today as when you were young.   Don’t rely on ONE avenue for generating leads! It is unscalable. In this episode of The Bill Caskey Podcast, Bill reviews a concept called The Parthenon, a Greek structure that was sturdy and built to last. Just like your marketing plan should be!   He outlines the 4-5 pillars you should put in place to help you build your business. If you have not already watched my "Sales Pipeline Builder - Live Q&A Replay" go to my YouTube channel to watch it now https://billcaskey.com/youtube    P.S. When You’re Ready, Here Are 3 Ways I Can Help... 1. Discover how you can “change the game” of professional selling. Get more out of your market by reading this free Ebook (w/video training). www.billcaskey.com/gamechanger 2. Are you a sales leader who wants to hang around equally ambitious souls? Then check out my webinar called "Rise of The World Class Sales Leader." It’s free. https://resources.billcaskey.com/risewebinar 3. Transform your results by being part of my sales mastermind, The 2X Group. Groups forming soon, so apply now. https://www.the2xgroup.com/   ►Want more content like this? Follow Bill:   Facebook: https://www.facebook.com/billcaskeyfan Private Facebook Group, Going Pro Twitter: https://twitter.com/billcaskey Website: http://www.billcaskey.com LinkedIn: https://www.linkedin.com/in/billcaskey Book: Same Game New Rules: https://samegamenewrules.com EmailIt: Book on emails that get action: https://emailitsellersguide.com Mastermind Group: The 2X Group | https://the2xgroup.com  Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call   ---- Thank you for listening to this podcast—Please Share it!