Almost every sales person or organization struggles with one statistic that I think is important, Closing Ratio. I also believe that the root of this issue stems from the very start of the sales process.  So the dilemma is, how do I begin the sales process In a way that removes the pressure that a prospect might feel? Well, on this episode of The Bill Caskey Podcast, I'll tell you exactly how to create a Lead Freebie, which is a tool you can use to attract the right prospect.   Also, if you do this correctly, this can position you much better in the mind and heart of the prospect, and maybe even in your own mind.  P.S. When You’re Ready, Here Are 3 Ways I Can Help... 1. Discover how you can “change the game” of professional selling. Get more out of your market by reading this free Ebook (w/video training). www.billcaskey.com/gamechanger 2. Are you a sales leader who wants to hang around equally ambitious souls? Then check out my webinar called "Rise of The World Class Sales Leader." It’s free. https://resources.billcaskey.com/risewebinar 3. Transform your results by being part of my sales mastermind, The 2X Group. Groups forming soon, so apply now. https://www.the2xgroup.com/   ►Want more content like this? Follow Bill:   Facebook: https://www.facebook.com/billcaskeyfan Private Facebook Group, Going Pro Twitter: https://twitter.com/billcaskey Website: http://www.billcaskey.com LinkedIn: https://www.linkedin.com/in/billcaskey Book: Same Game New Rules: https://samegamenewrules.com EmailIt: Book on emails that get action: https://emailitsellersguide.com Mastermind Group: The 2X Group | https://the2xgroup.com  Schedule A Call With Bill To Talk Team Training: 20-Minute Phone Call   ---- Thank you for listening to this podcast—Please Share it!