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WARC x Cannes Lions: Effective creativity and the WARC Awards for Effectiveness

WARC x Cannes Lions: Effective creativity and the WARC Awards for Effectiveness

FromThe WARC Podcast


WARC x Cannes Lions: Effective creativity and the WARC Awards for Effectiveness

FromThe WARC Podcast

ratings:
Length:
23 minutes
Released:
Jun 24, 2022
Format:
Podcast episode

Description

Wrapping up WARC’s coverage of the 2022 Cannes Lions International Festival of Creativity.
Host Lena Roland, Head of Content for WARC Strategy, is joined by WARC editors David Tiltman, Chiara Manco and Anna Hamill. They reveal the winners of this year’s WARC Awards for Effectiveness, share insights from the previous day’s Brands in Culture sessions featuring McDonald’s and Nestle, and outline James Hurman (Previously Unavailable) and Tom Morton’s (R/GA) session on whether we need new rules for a new generation of brands. Plus David Tiltman, WARC’s SVP Content, reflects on the key highlights from this year’s festival.
Released:
Jun 24, 2022
Format:
Podcast episode

Titles in the series (100)

Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.