65 min listen
What is strategy for design?- Paul Collins- Elmwood
What is strategy for design?- Paul Collins- Elmwood
ratings:
Length:
57 minutes
Released:
Sep 13, 2021
Format:
Podcast episode
Description
Design is tough to understand and that makes design strategy even tougher. In this episode, Paul Collins the Strategy Director of Elmwood does a brilliant job of explaining how strategy works in a design agency. What is there to do? How it inspires and how it works with clients. We also talk about boundaries, like- where design ends and advertising begins. Elmwood and Paul have a lot of interesting experiences especially with the Tecate beer brand which we discuss in some detail.
Released:
Sep 13, 2021
Format:
Podcast episode
Titles in the series (100)
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