Learn what brand experience is and how to design it through experiential design, with Design Bridge ECD Tom Gilbert. 
? Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, Tom shares his journey to his Executive Creative Director role at Design Bridge in Shanghai. 
Then we discover the positioning strategy of design bridge and their target audience of global brands.  
Next, you’ll hear about the typical challenges of global brands and how Design Bridge uses strategy processes to uncover critical problems. 
Then we explore brand experience and experiential design as Tom discusses the importance of this overlooked brand strategy element. 
Next, you’ll learn how this top agency approaches experiential design to produce world-class results for their clients.  
Finally, Tom discusses his agency's brand strategy proce4sses before sharing his top 3 tips to build effective brands. 
For more brand strategy resources and downloads visit https://brandmasteracademy.com/