Do you know building your brand is the most important thing you can do for your business? Your brand is the backbone of your business. It is more than just a logo or company name. It is how people perceive you and how they evaluate you.    Tune in as Tom shares the importance of building a powerful brand to boost your business's success and how to do it.   In this episode, Tom discusses…  The importance of building a brand and how to do it. Be proud of your efforts and grateful for the adversity that comes your way. Building a strong brand and protecting it   Resources: == Attend the Mile High Profit Summit ==The ULTIMATE event for Contractors: You will learn from experts in the contracting industry, you will have the opportunity to network with other contractors from all over North America, and spend time with The Contractor Fight Team!https://thecontractorfight.com/mile-high-profit-summit/  == Join Us in the BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out:https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts Spotify